{"id":192,"date":"2023-04-03T18:05:17","date_gmt":"2023-04-03T21:05:17","guid":{"rendered":"https:\/\/in360.com.br\/?page_id=192"},"modified":"2024-05-15T01:46:42","modified_gmt":"2024-05-15T04:46:42","slug":"podcasts","status":"publish","type":"page","link":"https:\/\/in360.com.br\/index.php\/podcasts\/","title":{"rendered":"Podcasts"},"content":{"rendered":"\t\t\t<style type=\"text\/css\">#pp-podcast-6025 a, .pp-modal-window .modal-6025 a, .pp-modal-window .aux-modal-6025 a, #pp-podcast-6025 .ppjs__more { color: #ff6900; } #pp-podcast-6025:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-6025:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-6025:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .modal-6025 .ppjs__audio .ppjs__button.ppjs__playpause-button button *, .pp-modal-window .modal-6025 .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, .pp-modal-window .modal-6025 .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .aux-modal-6025 .pod-entry__play *, .pp-modal-window .aux-modal-6025 .pod-entry__play:hover * { color: #ff6900 !important; } #pp-podcast-6025.postview .episode-list__load-more, .pp-modal-window .aux-modal-6025 .episode-list__load-more, #pp-podcast-6025:not(.modern) .ppjs__time-handle-content, .modal-6025 .ppjs__time-handle-content { border-color: #ff6900 !important; } #pp-podcast-6025:not(.modern) .ppjs__audio-time-rail, #pp-podcast-6025.lv3 .pod-entry__play, #pp-podcast-6025.lv4 .pod-entry__play, #pp-podcast-6025.gv2 .pod-entry__play, #pp-podcast-6025.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button, #pp-podcast-6025.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover, #pp-podcast-6025.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus, .pp-modal-window .modal-6025 button.episode-list__load-more, .pp-modal-window .modal-6025 .ppjs__audio-time-rail, .pp-modal-window .modal-6025 button.pp-modal-close { background-color: #ff6900 !important; } #pp-podcast-6025 .hasCover .ppjs__audio .ppjs__button.ppjs__playpause-button button { background-color: rgba(0, 0, 0, 0.5) !important; } .pp-modal-window .modal-6025 button.episode-list__load-more:hover, .pp-modal-window .modal-6025 button.episode-list__load-more:focus, .pp-modal-window .aux-modal-6025 button.episode-list__load-more:hover, .pp-modal-window .aux-modal-6025 button.episode-list__load-more:focus { background-color: rgba( 255,105,0, 0.7 ) !important; } #pp-podcast-6025 .ppjs__button.toggled-on, .pp-modal-window .modal-6025 .ppjs__button.toggled-on, #pp-podcast-6025.playerview .pod-entry.activeEpisode, .pp-modal-window .modal-6025.playerview .pod-entry.activeEpisode { background-color: rgba( 255,105,0, 0.1 ); } #pp-podcast-6025.postview .episode-list__load-more { background-color: transparent !important; } #pp-podcast-6025.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-6025.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-6025.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus * { color: #ff6900 !important; } #pp-podcast-6025.modern:not(.wide-player) .ppjs__time-handle-content { border-color: #ff6900 !important; } #pp-podcast-6025.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #ff6900 !important; }<\/style>\n\t\t\t<div id=\"pp-podcast-6025\" class=\"pp-podcast has-header header-hidden has-featured playerview media-audio light-accent\"  data-teaser=\"\" data-elength=\"18\" data-eunit=\"\" data-ppsdata=\"{&quot;ppe-6025-1&quot;:{&quot;title&quot;:&quot;GEST\\u00c3O DE NEG\\u00d3CIOS: sete vari\\u00e1veis que todo l\\u00edder deve priorizar&quot;,&quot;description&quot;:&quot;&lt;p&gt;Vamos abordar sete vari\\u00e1veis que todo neg\\u00f3cio deve colocar como prioridade. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Junte-se a n\\u00f3s e vamos conversar sobre os pontos mais importantes na gest\\u00e3o de qualquer neg\\u00f3cio, com base no livro Gest\\u00e3o de Neg\\u00f3cios: Uma abordagem pr\\u00e1tica (Editora Anagrama), de Juedir Teixeira, escrito em co-autoria com Renato Guedes, M\\u00f4nica Simas e Anderson Danne, entre outros. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Ap\\u00f3s participar de v\\u00e1rios eventos de varejo, inclusive a NRF 2022, e observar diversas tecnologias, tend\\u00eancias e inova\\u00e7\\u00f5es, o autor teve a ideia de produzir a obra com uma pergunta principal em mente: \\u201cComo utilizar tudo isto?\\u201d. Da\\u00ed veio a percep\\u00e7\\u00e3o de que \\u00e9 imposs\\u00edvel, sem antes saber resolver os problemas b\\u00e1sicos na gest\\u00e3o de seu neg\\u00f3cio. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;A proposta \\u00e9 explicar de maneira pr\\u00e1tica as vari\\u00e1veis b\\u00e1sicas mais importantes que os gestores precisam dominar, antes de partir para outros assuntos ou solu\\u00e7\\u00f5es mais complexas, ou seja, o simples bem feito \\u00e9 sempre a melhor op\\u00e7\\u00e3o, antes de partir para ferramentas e t\\u00e9cnicas mais sofisticadas e at\\u00e9 mesmo inovadoras. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Nossos convidados: &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Juedir Teixeira PhD em Administra\\u00e7\\u00e3o e profissional com longa experi\\u00eancia de mercado. \\u00c9 Mestre em Gest\\u00e3o Estrat\\u00e9gica de Neg\\u00f3cios, Doutor em administra\\u00e7\\u00e3o, professor da FGV e de outras universidades, e tamb\\u00e9m autor do livro Gest\\u00e3o Estrat\\u00e9gica de Neg\\u00f3cios: M\\u00e9trica de avalia\\u00e7\\u00e3o de Desempenho Organizacional\\u201d. &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Renato Guedes, Mestre em Gest\\u00e3o Estrat\\u00e9gica de Neg\\u00f3cios e MBA em Gest\\u00e3o de Varejo, profissional com vasta experi\\u00eancia em Marketing e tamb\\u00e9m palestrante e consultor nas \\u00e1reas de Marketing, Comunica\\u00e7\\u00e3o e Endomarketing, Docente na Universidade Est\\u00e1cio, C\\u00e2ndido Mendes e Unigranrio. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Oleg\\u00e1rio Ara\\u00fajo, s\\u00f3cio fundador da intelig\\u00eancia360 e pesquisador do FGVcev.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;3 de December de 2022&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/GESTO-DE-NEGCIOS-sete-variveis-que-todo-lder-deve-priorizar-e1rmpc4&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/61612868\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-3%2F1f4a2c39-a9c1-ecc4-247f-e1b6826e3f21.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;51:24&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;24d55f8c64fbbe3f2a951139728797b8&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-2&quot;:{&quot;title&quot;:&quot;Programa de relacionamento: O que \\u00e9 essencial a \\u00e1rea comercial saber?&quot;,&quot;description&quot;:&quot;&lt;p&gt;A sua empresa pode chamar de Clube de Cliente, Programa de Relacionamento ou CRM.&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;O fato \\u00e9 que ele veio para ficar e j\\u00e1 faz parte das negocia\\u00e7\\u00f5es entre varejo e ind\\u00fastria. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Ou\\u00e7a este podcast para saber mais sobre o que \\u00e9 e o que n\\u00e3o \\u00e9 um programa de relacionamento e as melhores pr\\u00e1ticas. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Saiba as situa\\u00e7\\u00f5es pr\\u00e1ticas que o programa de relacionamento pode apoiar como: &nbsp;&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;Lan\\u00e7amentos: como fazer dar certo desde o in\\u00edcio?&nbsp;&lt;\\\/li&gt;\\n&lt;li&gt;Exclus\\u00e3o de produtos: como dimensionar o impacto de descontinuar um produto Ind\\u00fastria: como negociar al\\u00e9m do volume? &nbsp;&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Bruna Fallani &lt;\\\/strong&gt;\\u2013 Consultora e fundadora da Shoppers 2B e expert em CX e CRM \\u2013 programas de relacionamento. Graduada em marketing, MBA em gest\\u00e3o de neg\\u00f3cio | mercado de consumo pela FIA USP e experi\\u00eancia de mais de 18 anos no mercado de bens de consumo focado na \\u00e1rea de pesquisa de mercado e atuante na \\u00e1rea de atendimento a clientes, marketing e gest\\u00e3o de produtos. &nbsp;Mentora e diretora de Tend\\u00eancias e Inova\\u00e7\\u00e3o do Instituto Mulheres do Varejo. Desde de 2018, atua como Consultora especializada em analisar e compreender o comportamento de compra do Shopper. Criou uma metodologia que mede a Experi\\u00eancia de Compra e que tem como foco entender as expectativas do Shopper e atua no desenvolvimento estrat\\u00e9gico de CRM junto \\u00e0s empresas. Saiba mais sobre a Bruna Fallani no LinkedIn. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Oleg\\u00e1rio Ara\\u00fajo &lt;\\\/strong&gt;\\u2013 &nbsp;apaixonado por estabelecer conex\\u00f5es humanas, objetivos, processos e m\\u00e9todos que permitam uma vis\\u00e3o hol\\u00edstica por meio da media\\u00e7\\u00e3o e integra\\u00e7\\u00e3o, que propiciem sentido ao cotidiano das pessoas. &nbsp;Formado em administra\\u00e7\\u00e3o pela PUCSP, com p\\u00f3s em gest\\u00e3o pela FIA\\\/USP e mestrado na linha de estrat\\u00e9gias de marketing pela FGV EAESP, \\u00e9 cofundador da intelig\\u00eancia360, pesquisador do FGVcev e conselheiro da Pricefy. Sua trajet\\u00f3ria est\\u00e1 relacionada com o uso da informa\\u00e7\\u00e3o pela \\u00e1rea comercial para alavancar resultados.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;29 de March de 2022&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Programa-de-relacionamento-O-que--essencial-a-rea-comercial-saber-e1g68rl&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/49537333\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-25%2Fee4ee7cc-c373-eee9-053e-d93a1cd53353.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1648121242388-2bad26b8538e4.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:17:30&quot;,&quot;featured_id&quot;:200,&quot;key&quot;:&quot;e4046b59dd1be09d3a3f009015bfdd84&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1648121242388-2bad26b8538e4.jpg 400w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1648121242388-2bad26b8538e4-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1648121242388-2bad26b8538e4-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1648121242388-2bad26b8538e4-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1648121242388-2bad26b8538e4-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1648121242388-2bad26b8538e4-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1648121242388-2bad26b8538e4-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1648121242388-2bad26b8538e4-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-3&quot;:{&quot;title&quot;:&quot;O varejo orientado por dados&quot;,&quot;description&quot;:&quot;&lt;p&gt;O que \\u00e9 essencial para tomar melhores decis\\u00f5es para aumentar vendas e a rentabilidade? &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Vamos falar sobre decis\\u00f5es orientadas por dados, que hoje em dia n\\u00e3o \\u00e9 mais um luxo e sim uma necessidade! &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Mas embora se tenha muitos dados no varejo, podemos dizer que estamos morrendo afogados em um oceano de dados. Em outras palavras, usamos muito pouco os dados no processo de tomada de decis\\u00e3o. &nbsp;Com isso, vamos abordar d\\u00favidas frequentes como:&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Por onde come\\u00e7ar e quais s\\u00e3o os primeiros passos desta jornada?&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Quais s\\u00e3o as compet\\u00eancias anal\\u00edticas necess\\u00e1rias?&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Quais quest\\u00f5es de neg\\u00f3cios os dados podem contribuir para vender mais e com rentabilidade? &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Com as participa\\u00e7\\u00f5es de: &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Farias Souza &lt;\\\/strong&gt;\\u2022 CEO V\\u00e9rcer &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Carlos Corr\\u00eaa &lt;\\\/strong&gt;\\u2022 Superintendente APAS &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Marcelo Alves &lt;\\\/strong&gt;\\u2022 Diretor Boltis &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Oleg\\u00e1rio Ara\\u00fajo &lt;\\\/strong&gt;\\u2022 Cofundador da intelig\\u00eancia360 e pesquisador do FGVcev&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;24 de March de 2022&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/O-varejo-orientado-por-dados-e1g68o4&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/49537220\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-25%2Fd86ba3ff-0728-30f8-9d94-0bee98575ab7.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:06:49&quot;,&quot;featured_id&quot;:201,&quot;key&quot;:&quot;4a3d0e0b9b49c4bf268425ba293861c7&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f.jpg 400w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-4&quot;:{&quot;title&quot;:&quot;Inteligencia de mercado: o que \\u00e9 essencial no varejo farma&quot;,&quot;description&quot;:&quot;&lt;p&gt;Com a participa\\u00e7\\u00e3o de Paula Cipriano, falamos sobre intelig\\u00eancia de mercado e sua relev\\u00e2ncia nos neg\\u00f3cios \\u2018Farma\\u2019.&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Abordamos temas como market share, dados georreferenciados, business Intelligence, e muito mais &#8211; tudo com o olhar especial que \\u00e9 necess\\u00e1rio para o segmento Farma, buscando trazer ideias \\u00fateis para profissionais que trabalham nesta frente!&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Voc\\u00ea que atua no mercado Farma n\\u00e3o pode ficar de fora e perder os insights, dicas e reflex\\u00f5es que traremos neste dia.&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Com:&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Paula Cipriano&nbsp;&lt;\\\/strong&gt;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Coordenadora de Intelig\\u00eancia da Farm\\u00e1cias indiana, formada em Engenheira de Produ\\u00e7\\u00e3o pela UFVJM, com MBA em Log\\u00edstica Empresarial. Profissional de Intelig\\u00eancia de Mercado h\\u00e1 5 anos e apaixonada pela \\u00e1rea! &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Oleg\\u00e1rio Ara\\u00fajo&nbsp;&lt;\\\/strong&gt;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Professor e pesquisador da FGVcev e cofundador da intelig\\u00eancia360, formado em administra\\u00e7\\u00e3o pela PUCSP, com p\\u00f3s em gest\\u00e3o pela FIA\\\/USP e mestrado na linha de estrat\\u00e9gias de marketing pela FGV EAESP. Sua atua\\u00e7\\u00e3o tem foco na gest\\u00e3o com base em dados e no uso da informa\\u00e7\\u00e3o para alavancar resultados de neg\\u00f3cios.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;12 de October de 2021&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Inteligencia-de-mercado-o-que--essencial-no-varejo-farma-e18mbg1&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/41675713\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-9-12%2Fd2a4e007-38b8-965c-76bf-791118f376bb.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:00:43&quot;,&quot;featured_id&quot;:201,&quot;key&quot;:&quot;5ad960913670060e3c5c0b018a191c2d&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f.jpg 400w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-5&quot;:{&quot;title&quot;:&quot;DESPERD\\u00cdCIO DE ALIMENTOS &#8211; O Desafio operacional do varejo&quot;,&quot;description&quot;:&quot;&lt;p&gt;Neste podcast vamos falar sobre alguns dos principais pontos relacionados ao desperd\\u00edcio de alimentos e o desafio operacional que o varejo possui em rela\\u00e7\\u00e3o ao tema, como: &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Onde e quando ocorre o maior desperd\\u00edcio de alimentos?&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Quais s\\u00e3o as causas do desperd\\u00edcio de alimentos?&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Quais os impactos e a import\\u00e2ncia de se evitar o desperd\\u00edcio?&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Como reduzir o desperd\\u00edcio de alimentos no Brasil? &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Este podcast trar\\u00e1 a perspectiva de quem enfrentou esses desafios na pr\\u00e1tica. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Andrea Lago da Silva&lt;\\\/strong&gt; Professora Titular do Departamento de Engenharia de Produ\\u00e7\\u00e3o e do Programa de P\\u00f3s-Gradua\\u00e7\\u00e3o em Engenharia de Produ\\u00e7\\u00e3o da Universidade Federal de S\\u00e3o Carlos. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Camila Colombo de Moraes&lt;\\\/strong&gt; Doutora em Engenharia de Produ\\u00e7\\u00e3o pela UFSCar. Possui gradua\\u00e7\\u00e3o em Administra\\u00e7\\u00e3o pela UNESP\\\/FCE e mestrado em Engenharia de Produ\\u00e7\\u00e3o pela UNESP\\\/FEB. Professora universit\\u00e1ria na UniToledo Ara\\u00e7atuba e UNESP Bauru &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Eduardo de Araujo Santos&lt;\\\/strong&gt; Consultor de varejo com foco em opera\\u00e7\\u00f5es, gest\\u00e3o e controle de estoques, redu\\u00e7\\u00e3o e preven\\u00e7\\u00e3o de perdas e desperd\\u00edcio de alimentos. Fundador da EAS Solu\\u00e7\\u00f5es &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Sandro Benelli &lt;\\\/strong&gt;Graduado em F\\u00edsica, doutorando em ESG pela FGV\\\/EAESP. CEO dos supermercados Intermarket (Angola) e Veran. Com carreira no Carrefour, GPA, Casino (Fran\\u00e7a) &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Moderador: &lt;strong&gt;Oleg\\u00e1rio Ara\\u00fajo&lt;\\\/strong&gt; \\u2013 Cofundador da Intelig\\u00eancia360 e pesquisador do FGVcev&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;31 de August de 2021&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/DESPERDCIO-DE-ALIMENTOS---O-Desafio-operacional-do-varejo-e16mg67&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/39583367\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-31%2F6981477c-4f16-1b05-5d4a-9014c6e3d67b.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:02:45&quot;,&quot;featured_id&quot;:201,&quot;key&quot;:&quot;bccda331ab427ef32a8ce9b2dfe92eba&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f.jpg 400w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231457793-6bfc220e91d4f-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-6&quot;:{&quot;title&quot;:&quot;A loja perfeita: como se comunicar melhor para vender mais&quot;,&quot;description&quot;:&quot;&lt;p&gt;A experi\\u00eancia do shopper est\\u00e1 no centro das aten\\u00e7\\u00f5es porque comprar \\u00e9 muito mais do que ir a um ponto de venda e passar pelo caixa.&lt;\\\/p&gt;\\n&lt;p&gt;Quando um comprador escolhe uma loja, mesmo que inconscientemente, ele considera aspectos como ambiente, atendimento, servi\\u00e7o, e se tem facilmente as informa\\u00e7\\u00f5es sobre o que procura. Da\\u00ed a grande import\\u00e2ncia do seu processo de comunica\\u00e7\\u00e3o no ponto de venda!&lt;\\\/p&gt;\\n&lt;p&gt;Trabalhar bem todos os elementos da experi\\u00eancia de compra \\u00e9 um desafio que nem sempre \\u00e9 tratado com os m\\u00e9todos e as ferramentas adequados para um melhor resultado, com mais e melhores vendas.&lt;\\\/p&gt;\\n&lt;p&gt;Nesse epis\\u00f3dio abordaremos como executar a melhor comunica\\u00e7\\u00e3o visual de loja para garantir a melhor experi\\u00eancia poss\\u00edvel de compra, e tamb\\u00e9m itens como:&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022\\tPercep\\u00e7\\u00e3o e identifica\\u00e7\\u00e3o da loja f\\u00edsica \\u2013 ou do neg\\u00f3cio.&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022\\tLayout: experi\\u00eancia no ambiente e posicionamento das categorias de produto.&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022\\tInforma\\u00e7\\u00e3o de pre\\u00e7os junto aos produtos, nas promo\\u00e7\\u00f5es e pontos extras.&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022\\tEntendimento r\\u00e1pido: sugest\\u00f5es de ofertas e compara\\u00e7\\u00e3o de pre\\u00e7os entre concorrentes.&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022\\tLiga\\u00e7\\u00e3o visual com site ou apps com ofertas que levem o consumidor \\u00e0 loja f\\u00edsica.&lt;\\\/p&gt;\\n&lt;p&gt;Venha saber mais sobre o que \\u00e9 essencial para uma loja operar de forma eficiente e as raz\\u00f5es al\\u00e9m do pre\\u00e7o que fazem o cliente visitar sua loja.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Com a participa\\u00e7\\u00e3o de:&lt;\\\/p&gt;\\n&lt;p&gt;Alex Terra &#8211; Co-Fundador e CPO da Pricefy&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Formado em administra\\u00e7\\u00e3o de empresas pela FASP, com especializa\\u00e7\\u00e3o em gest\\u00e3o de tecnologia pela FGV, trabalha h\\u00e1 25 anos em tecnologia para grandes empresas e 10 anos dedicados \\u00e0 inova\\u00e7\\u00e3o com tecnologia para o varejo. Em 2017, fundou a Pricefy, startup que atua na comunica\\u00e7\\u00e3o inteligente de pre\\u00e7os e ofertas do varejo f\\u00edsico, presente em mais de 4.000 lojas no Brasil e Am\\u00e9rica Latina.&lt;\\\/p&gt;\\n&lt;p&gt;Regina Blessa \\u2013 Autora \\u201cLoja Perfeita\\u201d&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Autora dos livros Loja Perfeita, Merchandising no Ponto de Venda, Merchandising Farma, e No-Fail Retail. Doutora em design pela Universidade de Aveiro-Portugal e Mestre em Ci\\u00eancias da Comunica\\u00e7\\u00e3o pela USP, com gradua\\u00e7\\u00f5es em Propaganda e em Belas Artes, e cursos de marketing na Columbia University, Funda\\u00e7\\u00e3o Getulio Vargas e New York University&lt;\\\/p&gt;\\n&lt;p&gt;Daniele Motta \\u2013 Co-fundadora JBP Experts&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 VP de Shopper Marketing no POPAI Brasil e Co-founder do JBP Experts. Mentora na ACE Startups, banca julgadora do International Meeting of Negotiation 2020, Co-idealizadora da 1a Startup Week especializada em Trade Marketing, com MBA pela FGV-SP em estrat\\u00e9gia de neg\\u00f3cios e ESPM em marketing e neg\\u00f3cios digitais. Atuou como executiva em multinacionais como Unilever, L\\u2019Oreal, Coca-Cola, Nestl\\u00e9 e Diageo liderando times de supply chain, trade marketing, gerenciamento por categoria, conhecimento de shopper e equipes comerciais.&lt;\\\/p&gt;\\n&lt;p&gt;Moderador: Oleg\\u00e1rio Ara\\u00fajo \\u2013 Co-fundador Intelig\\u00eancia360 e pesquisador do FGVcev&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;3 de August de 2021&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/A-loja-perfeita-como-se-comunicar-melhor-para-vender-mais-e15b1ca&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/38159178\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-1%2F581db728-ffec-3857-4492-7cfd9c873920.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:10:43&quot;,&quot;featured_id&quot;:202,&quot;key&quot;:&quot;2a1f0f11c5a950475dfb33eda1130b2b&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1627861356029-f3c8bbe42d4c1-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-7&quot;:{&quot;title&quot;:&quot;VAREJO FARMA: o papel do comportamento do consumidor na defini\\u00e7\\u00e3o do mix&quot;,&quot;description&quot;:&quot;&lt;p&gt;Que o comportamento de consumo mudou voc\\u00ea j\\u00e1 sabe, mas como atuar neste contexto para continuar relevante para seus consumidores?&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Neste podcast &lt;strong&gt;Cesar Bentim&lt;\\\/strong&gt;, diretor de Supplier Services da IQVIA, vai bater um papo conosco sobre o comportamento do consumo, a relev\\u00e2ncia de defini\\u00e7\\u00e3o do p\\u00fablico alvo, a segmenta\\u00e7\\u00e3o e a import\\u00e2ncia da curadoria de conte\\u00fado para que a comunica\\u00e7\\u00e3o com os clientes seja efetiva.&lt;\\\/p&gt;\\n&lt;p&gt;Cesar Bentim&lt;\\\/p&gt;\\n&lt;p&gt;Profissional de marketing e comunica\\u00e7\\u00e3o dedicado a \\u00e1rea da sa\\u00fade. Essa jornada inclui experi\\u00eancia na \\u00e1rea de neg\\u00f3cios de laborat\\u00f3rios farmac\\u00eauticos de grande relev\\u00e2ncia, vivencia como diretor da ABIMIP (Associa\\u00e7\\u00e3o Brasileira das Ind\\u00fastrias de Medicamentos Isentos de Prescri\\u00e7\\u00e3o), professor da ESPM, al\\u00e9m da atua\\u00e7\\u00e3o com startups do setor de sa\\u00fade no Brasil e Portugal, seja como mentor ou empreendedor.&lt;\\\/p&gt;\\n&lt;p&gt;A sua experi\\u00eancia o leva a entender que a decis\\u00e3o baseada em dados ser\\u00e1 cada vez mais intensa e profunda no segmento de sa\\u00fade.&lt;\\\/p&gt;\\n&lt;p&gt;Modera\\u00e7\\u00e3o: &lt;strong&gt;Olegario Araujo&lt;\\\/strong&gt; \\u2013 cofundador da in360 e pesquisador do FGVcev&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;26 de June de 2021&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/VAREJO-FARMA-o-papel-do-comportamento-do-consumidor-na-definio-do-mix-e13g2p1&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/36227297\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-5-26%2F0419e596-38b5-9e27-a7dc-6c1f2227a18e.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:08:56&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;7fe5878a14a9ca06a92082df61913a89&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-8&quot;:{&quot;title&quot;:&quot;Papel e desafios do trade no varejo&quot;,&quot;description&quot;:&quot;&lt;p&gt;As empresas varejistas est\\u00e3o revendo suas estruturas para serem mais competitivas e entregarem a melhor experi\\u00eancia para o shopper. Entre as iniciativas relacionadas a isto est\\u00e1 o trabalho de trade marketing. Mas a implementa\\u00e7\\u00e3o da \\u00e1rea tem seus desafios, o que inclui a defini\\u00e7\\u00e3o correta do seu papel e a intera\\u00e7\\u00e3o com as demais \\u00e1reas da empresa.&lt;\\\/p&gt;\\n&lt;p&gt;Contamos com a participa\\u00e7\\u00e3o de profissionais com profundo conhecimento do assunto para falar sobre suas experi\\u00eancias, as tend\\u00eancias na \\u00e1rea, e muito mais!&lt;\\\/p&gt;\\n&lt;p&gt;Abordamos v\\u00e1rios aspectos do trade marketing, divididos em dois blocos:&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;BLOCO I \\u2013 AS ORIGENS DO TRADE&lt;\\\/strong&gt;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 Quais as raz\\u00f5es que levaram o trade a surgir na ind\\u00fastria?&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 Qual \\u00e9 o papel do trade na ind\\u00fastria? Esse papel se transformou?&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 Como o shopper marketing entra nesta equa\\u00e7\\u00e3o?&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 O que significa colabora\\u00e7\\u00e3o para o trade marketing?&lt;\\\/p&gt;\\n&lt;p&gt;Participa\\u00e7\\u00e3o de:&lt;\\\/p&gt;\\n&lt;p&gt;George Papageorgiou&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 S\\u00f3cio Diretor da DOC Consulting e idealizador do Conex\\u00e3o Trade Online, 1\\u00ba Congresso Online de Trade Marketing realizado no Brasil (2018) e tamb\\u00e9m da 1\\u00aa Startup Week de Trade Marketing (2020)&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Possui mais de 25 anos de experi\\u00eancia liderando \\u00e1reas de Vendas e Trade Marketing em Empresas Globais de Bens de Consumo como por exemplo P&amp;G, Mondelez, J&amp;J, Coca Cola, tendo implementado cases de sucesso nas \\u00e1reas de Precifica\\u00e7\\u00e3o Estrat\\u00e9gica, Posicionamento de Pre\\u00e7os, Pol\\u00edtica Comercial, Trade Marketing, Key Account Management, Estrat\\u00e9gia de Go-To-Market e Customer Services, entre outros.&lt;\\\/p&gt;\\n&lt;p&gt;Tania Min\\u00e9&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Atualmente \\u00e9 diretora da Consultoria Trade Design e professora da ESPM e da FIA. Formada em Publicidade e Propaganda pela ECA- USP, possui especializa\\u00e7\\u00e3o em Administra\\u00e7\\u00e3o com \\u00eanfase em Finan\\u00e7as pelo CEAG-FGV e MBA Executivo pela FDC. \\u00c9 mestre em Comunica\\u00e7\\u00e3o e Consumo pela ESPM.&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Tem mais de 30 anos de experi\\u00eancia em grandes empresas como Unilever, Johnson &amp; Johnson, Flora, Santher e Kimberly-Clark, atuando em posi\\u00e7\\u00f5es executivas nas \\u00e1reas de Marketing, Trade Marketing e Vendas.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;BLOCO II \\u2013 DESENVOLVIMENTO, PAPEL E DESAFIOS DO TRADE DO VAREJO&lt;\\\/strong&gt;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 Quais foram os primeiros passos do trade no varejo?&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 Qual \\u00e9 o papel do trade do varejo? Quais s\\u00e3o seus principais desafios?&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 Como se d\\u00e1 a rela\\u00e7\\u00e3o com as demais \\u00e1reas?&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 O que significa colabora\\u00e7\\u00e3o para o trade marketing?&lt;\\\/p&gt;\\n&lt;p&gt;Participa\\u00e7\\u00e3o de:&lt;\\\/p&gt;\\n&lt;p&gt;Cibele Vacchiano&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 S\\u00f3cia e Diretora Executiva de Novos Neg\\u00f3cios da XL Consultoria e da YouGotit Serious Games, s\\u00f3cia investidora da Startup Dzapp e CFO do Mulheres do Varejo.&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 \\u00c9 Administradora de Empresas com Forma\\u00e7\\u00e3o em Coach Executivo Empresarial e Digital Disruption por Cambridge, foi Diretora Comercial no Walmart al\\u00e9m de ter em sua carreira empresas como BDF Nivea, Nazca Cosm\\u00e9ticos, Rede de Farm\\u00e1cias Nissei e Priorize, com mais de 25 anos de experi\\u00eancia em bens de consumo.&lt;\\\/p&gt;\\n&lt;p&gt;Fernando Ferreira&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Diretor Comercial e Marketing do Grupo Tapaj\\u00f3s, Formado em Administra\\u00e7\\u00e3o de Empresas pela Universidade Federal do Par\\u00e1, com MBA em Gest\\u00e3o Estrat\\u00e9gica de Varejo pela FIA\\\/USP e P\\u00f3s-Gradua\\u00e7\\u00e3o em An\\u00e1lise de Dados pela FIA. Especialista em Micro Strategy para Varejo Farma.&lt;\\\/p&gt;\\n&lt;p&gt;\\u2022 Atuou em cargos de lideran\\u00e7a como executivo em grandes redes nacionais de varejo, al\\u00e9m da posi\\u00e7\\u00e3o de CEO da Syntropy Consultoria. Tem mais de 18 anos de experi\\u00eancia em varejo farma e mais de uma centena de projetos implementados em todo Brasil. Com forte viv\\u00eancia nas \\u00e1reas comercial, trade marketing, programas, relacionamento, geomarketing , business intelligence , precifica\\u00e7\\u00e3o e jogos de simula\\u00e7\\u00e3o de empresas.&lt;\\\/p&gt;\\n&lt;p&gt;Modera\\u00e7\\u00e3o do evento Oleg\\u00e1rio Ara\\u00fajo, cofundador da intelig\\u00eancia360&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;18 de April de 2021&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Papel-e-desafios-do-trade-no-varejo-ev4b1p&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/31648249\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-18%2F481e6be5-5586-efab-ece9-5d78ed91a8e5.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:32:04&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;458dd06a9990c87c664553f4ab32b2fc&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-9&quot;:{&quot;title&quot;:&quot;Como a gest\\u00e3o de dados aumenta o lucro&quot;,&quot;description&quot;:&quot;&lt;p&gt;O mercado atual \\u00e9 extremamente desafiador e por isso \\u00e9 necess\\u00e1rio encontrar maneiras de garantir que seu varejo tem um diferencial competitivo. Ao mesmo tempo \\u00e9 crucial manter a prioridade em gerar bons resultados e lucros que garantam a continuidade dos neg\\u00f3cios. &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Diante deste ambiente e com a press\\u00e3o usual que os profissionais da \\u00e1rea sofrem, \\u00e9 poss\\u00edvel que voc\\u00ea j\\u00e1 tenha se perguntado: &#8211; Com qual frequ\\u00eancia devo avaliar a efici\\u00eancia de meu portf\\u00f3lio? &#8211; A precifica\\u00e7\\u00e3o est\\u00e1 seguindo a estrat\\u00e9gia do mix de margens? &#8211; A reposi\\u00e7\\u00e3o de estoques \\u00e9 eficiente? &#8211; Quais skus est\\u00e3o travando o capital de giro? &#8211; Quais fornecedores geram complexidade em sua opera\\u00e7\\u00e3o e contribuem com baixo resultado de lucratividade? &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Uma forma efetiva de tratar tudo isto \\u00e9 buscar uma gest\\u00e3o eficiente que seja baseada em dados e voltada para um crescimento nos lucros. \\u00c9 o que vamos discutir neste nosso pr\\u00f3ximo evento. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Neste podcast falamos sobre gest\\u00e3o de varejo em uma discuss\\u00e3o profunda com dois experientes especialistas da \\u00e1rea. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Sandro Benelli &lt;\\\/strong&gt;\\u2013 CEO do Veran supermercados Mais de 30 anos de varejo no Brasil, Fran\\u00e7a e Angola em empresas como: Multicoisas (CEO), Carrefour, GPA, Sendas, Casino, M\\u00e1quina de Vendas (COO), Corello (CEO) e Intermarket (CEO). Tamb\\u00e9m com passagens por Bunge e BASF. Ex-membro do Conselho da Administra\\u00e7\\u00e3o do Lopes Supermercados e ex-membro do Conselho Consultivo da Bombril. Participou de projetos de reestrutura\\u00e7\\u00e3o nas empresas: Livraria Saraiva, Uni\\u00e3o de Lojas Leader, BR Pharma e M\\u00e1quina de Vendas. Liderou equipes e \\u00e1reas de Opera\\u00e7\\u00f5es, Marketing, Comercial, Supply- Chain, TI, Controladoria Comercial, Global Sourcing, etc. &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Fabio Camparini &lt;\\\/strong&gt;\\u2013 CEO e fundador da Smart Sell Pro Mais de 20 anos de experi\\u00eancia em empresas de FMCG como Pepsico, Colgate Palmolive, BRF e Santher. Atua\\u00e7\\u00e3o em posic\\u00f5es diretivas no desenvolvimento de neg\\u00f3cios voltados ao varejo, canais de distribui\\u00e7\\u00e3o, marketing e planejamento estrat\\u00e9gico. Engenheiro civil, MBA em gest\\u00e3o por processos, Branding na Kellogg University, Negocia\\u00e7\\u00e3o e Lideran\\u00e7a na Harvard Law University, Singularity University Inova\\u00e7\\u00e3o e Tecnologia. Fundador da Smart Sell Pro , residente no CUBO ITAU. &nbsp;&nbsp;&nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Moderador: &lt;strong&gt;Oleg\\u00e1rio Ara\\u00fajo &lt;\\\/strong&gt;\\u2013 S\\u00f3cio fundador da in360&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;15 de March de 2021&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Como-a-gesto-de-dados-aumenta-o-lucro-esm463&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/29085315\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-15%2F4c87f332-8bc7-8073-c418-ff4515332f0f.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:06:32&quot;,&quot;featured_id&quot;:203,&quot;key&quot;:&quot;065596997579988ceb2cc6fcaa7ef071&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1615849209710-f25fb8adc907e-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-10&quot;:{&quot;title&quot;:&quot;A tr\\u00edade da gest\\u00e3o no varejo&quot;,&quot;description&quot;:&quot;&lt;p&gt;Com a Pandemia o que mais ouvimos falar \\u00e9 sobre o \\u201cnovo normal\\u201d.&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Mas, no varejo, h\\u00e1 \\u201cvelhos\\u201d pilares essenciais que precisam ser estruturados e incorporados no dia a dia da gest\\u00e3o e que ainda hoje s\\u00e3o negligenciados. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;N\\u00f3s discutimos a relev\\u00e2ncia e o passo a passo para maximizar resultados considerando:&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 Conhe\\u00e7a-te a ti mesmo e a seu shopper: tenha uma estrat\\u00e9gia clara, com prop\\u00f3sito conectado com o seu shopper&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 Engaje seus colaboradores e incorpore nas rotinas di\\u00e1rias a cultura do uso de dados para a tomada de decis\\u00e3o&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u2013 A tecnologia a favor do neg\\u00f3cio: como podemos utilizar a tecnologia para ser uma empresa orientada por dados, obter efici\\u00eancia e melhores resultados. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Temos a presen\\u00e7a de:&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;F\\u00e1tima Merlin &lt;\\\/strong&gt;&#8211; &nbsp;diretora executiva da Connect Shopper e autora dos livros &#8220;Shoppercracia&#8221; e &#8220;Meu cliente n\\u00e3o voltou e agora?&#8221; &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;F\\u00e1bio Camparini &lt;\\\/strong&gt;&#8211; fundador da Smart Sell Pro, empresa que auxilia o crescimento rent\\u00e1vel e sustent\\u00e1vel de pequenos e m\\u00e9dios autosservi\\u00e7os e distribuidores.&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Oleg\\u00e1rio Ara\\u00fajo&lt;\\\/strong&gt; &#8211; Cofundador da in360, empresa com foco em transformar informa\\u00e7\\u00f5es em a\\u00e7\\u00f5es para alavancar resultados, e pesquisador do FGVcev. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;N\\u00e3o perca esta oportunidade de adquirir mais conhecimento com quem pode contribuir na transforma\\u00e7\\u00e3o de sua forma de trabalho.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;25 de August de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/A-trade-da-gesto-no-varejo-eij7k0&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/18504768\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-7-24%2F9f21de1f-c52e-01fb-9dd4-f3e5cf4850b9.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:14:14&quot;,&quot;featured_id&quot;:204,&quot;key&quot;:&quot;776c17c690cef85be27bfdd2490744b3&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1598269803365-83238a9ba0351-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-11&quot;:{&quot;title&quot;:&quot;Transformando dados em um ativo estrat\\u00e9gico&quot;,&quot;description&quot;:&quot;&lt;p&gt;Estamos morrendo de sede em um oceano de dados, repleto de informa\\u00e7\\u00e3o, mas tamb\\u00e9m de ru\\u00eddos. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;\\u00c9 vital desmistificar o uso de dados e, de maneira simples, transform\\u00e1-lo em um ativo estrat\\u00e9gico. &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Vamos compartilhar um guia para voc\\u00ea come\\u00e7ar a desenhar a sua jornada de transforma\\u00e7\\u00e3o e come\\u00e7ar a ser uma empresa orientada por dados. &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Temos a presen\\u00e7a de:&nbsp;&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;&lt;strong&gt;Felipe Mendes&lt;\\\/strong&gt; &#8211; &nbsp;Em seus 27 anos de experi\\u00eancia, Felipe atuou em empresas de bens de consumo, como Phillip Morris, Mondelez e Unilever, no Brasil, Chile e M\\u00e9xico, at\\u00e9 a posi\\u00e7\\u00e3o de Diretor de Marketing. Em consultorias de data analytics, como a GfK, vem liderando empresas e unidades de neg\\u00f3cio desde 2008. Tamb\\u00e9m \\u00e9 membro do YPO (Young Presidents Organization), e investidor em startups de tecnologia. &nbsp;&lt;\\\/li&gt;\\n&lt;li&gt;&lt;strong&gt;Oleg\\u00e1rio Ara\\u00fajo&lt;\\\/strong&gt; &#8211; Cofundador da in360, empresa com foco em transformar informa\\u00e7\\u00f5es em a\\u00e7\\u00f5es para alavancar resultados, e pesquisador do FGVcev.&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;18 de August de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Transformando-dados-em-um-ativo-estratgico-eiafvv&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/18218431\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-7-18%2F276afad6-1074-12a0-b596-c7b661fcfd0c.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;59:04&quot;,&quot;featured_id&quot;:250,&quot;key&quot;:&quot;62b7192c7c8655f921387c6f1e2b765a&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597757999075-c26cb74b1330e-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-12&quot;:{&quot;title&quot;:&quot;Experi\\u00eancia, solu\\u00e7\\u00e3o e mais rentabilidade com CRM&quot;,&quot;description&quot;:&quot;&lt;p&gt;A Intelig\\u00eancia360 acredita no potencial criativo das pessoas para transformar os dados e alavancar resultados por meio de a\\u00e7\\u00f5es integradas por todas as \\u00e1reas. Para transformar esse potencial em realidade, reunimos quatro especialistas para compartilhar seus conhecimentos. &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;O que que \\u00e9 (e n\\u00e3o \\u00e9) experi\\u00eancia de compras, olhando para os problemas do cliente e as oportunidades que eles representam. Ter ideias sobre o poder de solu\\u00e7\\u00f5es baseadas em dados do programa de gest\\u00e3o de relacionamento com o cliente (CRM) por meio de exemplos pr\\u00e1ticos. &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Um CRM bem estruturado gera dados \\u00fanicos sobre o comportamento de compra. Ter um olhar ativo para o cliente, engajar internamente as equipes e usar os dados de forma estrat\\u00e9gica e colaborativa, em parceria com a ind\\u00fastria \\u00e9 vital para o sucesso de um programa de CRM. &nbsp;&nbsp;A constru\\u00e7\\u00e3o de um programa de gest\\u00e3o de relacionamento com o cliente implica em fazer uso da intelig\\u00eancia artificial na an\\u00e1lise e transformar o relacionamento com o consumidor usando os canais adequados.&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Por fim, \\u00e9 vital garantir a qualidade dos dados e atuar na integra\\u00e7\\u00e3o de todas das \\u00e1reas, incluindo o pessoal de linha frente. &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Tenha acesso a esse conte\\u00fado que trar\\u00e1 um quadro geral para que seu CRM seja um sucesso! &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Temos a presen\\u00e7a de:&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Christian Abramson &#8211; mais de 26 anos de experi\\u00eancia diversificada entre marketing, trade marketing e insights em multinacionais e startups.&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Bruna Fallani &#8211; mais de 20 anos de experi\\u00eancia em pesquisa de mercado. Fundadora da Shopper 2B, consultora e especialista em estudar comportamento de compras, criadora da UXperience.&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Luan Azevedo &#8211; atua nas \\u00e1reas de inova\\u00e7\\u00e3o, tecnologia e intelig\\u00eancia de dados para o varejo. Fundador das startups DataSales e Collect Price.&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;F\\u00e1bio Nunes &#8211; especialista em CRM e programas de fidelidade, s\\u00f3cio fundador da Intelig\\u00eancia 360. Trabalhou 16 anos na Nielsen Am\\u00e9rica Latina.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;18 de August de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Experincia--soluo-e-mais-rentabilidade-com-CRM-ei56rq&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/18045242\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-7-14%2F470a9900-3431-4d4e-77ff-86fb56964068.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:24:59&quot;,&quot;featured_id&quot;:251,&quot;key&quot;:&quot;bf0342c1bda3f3084d8bf061f200db96&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1597425974929-5a22f6f2097cb-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-13&quot;:{&quot;title&quot;:&quot;Como garantir o mix ideal tendo o shopper como centro das decis\\u00f5es?&quot;,&quot;description&quot;:&quot;&lt;p&gt;Em um &nbsp;&nbsp;cen\\u00e1rio de grande concorr\\u00eancia, onde muitos varejistas t\\u00eam o mesmo &nbsp;&nbsp;p\\u00fablico-alvo, ter o shopper como base para as decis\\u00f5es \\u00e9 muito importante &nbsp;&nbsp;para conseguir se manter competitivo. Mas como oferecer servi\\u00e7os, atendimento &nbsp;&nbsp;e um mix de produtos que atenda \\u00e0s expectativas dos consumidores?&lt;\\\/p&gt;\\n&lt;p&gt;\\nEste \\u00e9 o ponto de partida para o tema do sexto encontro desta s\\u00e9rie de &nbsp;&nbsp;webinarios com participa\\u00e7\\u00e3o de executivos que interagem com empres\\u00e1rios e &nbsp;&nbsp;profissionais de compras, onde vamos falar sobre necessidades e formas de se &nbsp;&nbsp;conhecer melhor o shopper, e como estabelecer prioridades de gest\\u00e3o a partir &nbsp;&nbsp;deste conhecimento.&lt;\\\/p&gt;\\n&lt;p&gt;\\nPara falar sobre o assunto teremos os seguintes especialistas:&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;&lt;strong&gt;Oleg\\u00e1rio Ara\\u00fajo&lt;\\\/strong&gt; &#8211; Cofundador da in360, empresa focada em transformar &nbsp;&nbsp;informa\\u00e7\\u00f5es em a\\u00e7\\u00f5es para alavancar resultados.&lt;\\\/li&gt;\\n&lt;li&gt;&lt;strong&gt;F\\u00e1tima Merlin &lt;\\\/strong&gt;&#8211; diretora executiva da Connect Shopper e autora dos livros &nbsp;&nbsp;&#8220;Shoppercracia&#8221; e &#8220;Meu cliente n\\u00e3o voltou e agora?&#8221;, &nbsp;&nbsp;expert em shopper marketing, t\\u00e9cnicas de varejo e estudos do comportamento do &nbsp;&nbsp;consumidor.&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;\\nN\\u00e3o perca esta oportunidade de adquirir mais conhecimento com quem pode &nbsp;&nbsp;contribuir na transforma\\u00e7\\u00e3o de sua forma de trabalho.&lt;br \\\/&gt;\\nO tema do webin\\u00e1rio ser\\u00e1 &#8220;Como garantir o mix ideal tendo o shopper &nbsp;&nbsp;como centro das decis\\u00f5es?&#8221;&lt;\\\/p&gt;\\n&lt;p&gt;Este epis\\u00f3dio foi extra\\u00eddo do nosso webinar e se voc\\u00ea preferir pode acessar o video no nosso canal no Youtube no link https:\\\/\\\/youtu.be\\\/gQwWLNOYrcY&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;14 de July de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Como-garantir-o-mix-ideal-tendo-o-shopper-como-centro-das-decises-eefcu3&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/14184835\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2020-4-23%2F75981381-44100-2-c636cddb5c9a6.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:08:44&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;88c03aa5ac593109f18b1c731287afd5&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-14&quot;:{&quot;title&quot;:&quot;Como tornar a sua opera\\u00e7\\u00e3o eficaz e eficiente na era da velocidade?&quot;,&quot;description&quot;:&quot;&lt;p&gt;Gestores &nbsp;&nbsp;de compras da nova d\\u00e9cada &#8211; como tornar sua opera\\u00e7\\u00e3o eficaz e eficiente na &nbsp;&nbsp;era velocidade?&lt;br \\\/&gt;\\nEsse \\u00e9 o tema do quarto encontro de uma s\\u00e9rie de webin\\u00e1rios com a &nbsp;&nbsp;participa\\u00e7\\u00e3o de executivos que interagem com empres\\u00e1rios e profissionais de &nbsp;&nbsp;compras, para mapearmos os caminhos a serem seguidos para que uma nova forma &nbsp;&nbsp;mais efetiva de atuar na \\u00e1rea de compras possa ser desenvolvida.&lt;\\\/p&gt;\\n&lt;p&gt;Para discutir, explorar e entender essas mudan\\u00e7as do setor teremos v\\u00e1rios &nbsp;&nbsp;especialistas:&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;Oleg\\u00e1rio Ara\\u00fajo &#8211; Cofundador da Intelig\\u00eancia360, com foco na estrutura\\u00e7\\u00e3o na \\u00e1rea de intelig\\u00eancia para transformar dados em informa\\u00e7\\u00e3o;&lt;\\\/li&gt;\\n&lt;li&gt;Raphael Costa &#8211; Diretor da Figueira Costa Solu\\u00e7\\u00f5es de Planograma\\u00e7\\u00e3o, com solu\\u00e7\\u00f5es desenvolvidas para voc\\u00ea vender mais, hoje.&lt;\\\/li&gt;\\n&lt;li&gt;Rodrigo Beleze &#8211; S\\u00f3cio-fundador da Indikatore &#8211; excel\\u00eancia em planejamento da demanda, gest\\u00e3o de compras, distribui\\u00e7\\u00e3o e gest\\u00e3o de indicadores.&lt;\\\/li&gt;\\n&lt;li&gt;Wellington Marcos Machado &#8211; CEO da Simplus Gest\\u00e3o de Conte\\u00fado Digital &#8211; &nbsp;&nbsp;por um cadastro mais r\\u00e1pido, simples e completo para neg\\u00f3cios com mais &nbsp;&nbsp;velocidade e informa\\u00e7\\u00f5es atualizadas em tempo real&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;Este epis\\u00f3dio foi extra\\u00eddo do nosso webinar e se voc\\u00ea preferir pode acessar o video no nosso canal no Youtube no link https:\\\/\\\/youtu.be\\\/3ze-r8zc4rw&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;7 de July de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Como-tornar-a-sua-operao-eficaz-e-eficiente-na-era-da-velocidade-eefcr8&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/14184744\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2020-4-23%2F75981553-44100-2-167fc6489be62.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:21:50&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;b750f7e9bc4bafa9fc6a321aa099d773&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-15&quot;:{&quot;title&quot;:&quot;Gestores de compras da nova d\\u00e9cada &#8211; Como rentabilizar mais sua categoria?&quot;,&quot;description&quot;:&quot;&lt;p&gt;Neste &nbsp;&nbsp;Webin\\u00e1rio, Jorge Ortiz consultor &nbsp;&nbsp;s\\u00eanior da Profit+, que tem uma trajet\\u00f3ria no varejo e atacado por &nbsp;&nbsp;autosservi\\u00e7o com foco em sortimento\\\/pricing, compartilha a import\\u00e2ncia de se &nbsp;&nbsp;ter uma vis\\u00e3o estrat\\u00e9gica para orientar as a\\u00e7\\u00f5es. \\n&lt;\\\/p&gt;\\n&lt;p&gt;Alguns pontos abordados:\\n&lt;\\\/p&gt;\\n&lt;p&gt;Entendimento do cliente alvo; do mercado, estrutura mercadol\\u00f3gica, &nbsp;&nbsp;estrat\\u00e9gia por categoria, estrat\\u00e9gia &nbsp;&nbsp;de precifica\\u00e7\\u00e3o promo\\u00e7\\u00f5es e negocia\\u00e7\\u00f5es&lt;\\\/p&gt;\\n&lt;p&gt;Este epis\\u00f3dio foi extra\\u00eddo do nosso webinar e se voc\\u00ea preferir pode acessar o video no nosso canal no Youtube no link https:\\\/\\\/youtu.be\\\/IU1F7Zt9QOk&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;30 de June de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Gestores-de-compras-da-nova-dcada---Como-rentabilizar-mais-sua-categoria-eefcpo&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/14184696\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2020-4-23%2F75981520-44100-2-c4a570122ddd1.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:18:58&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;cf4cd1da50cae09ea2ea2a2b1a58cce9&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-16&quot;:{&quot;title&quot;:&quot;Gestores de compras da nova d\\u00e9cada &#8211; Como acelerar e melhorar resultados em um ambiente turbulento&quot;,&quot;description&quot;:&quot;&lt;p&gt;Neste &nbsp;&nbsp;webin\\u00e1rio, com a modera\\u00e7\\u00e3o de Oleg\\u00e1rio Ara\\u00fajo, Fabio Camparini da Smart Sell &nbsp;&nbsp;Pro e Marcos Livato da Axis consultoria empresarial, abordam a import\\u00e2ncia de uma vis\\u00e3o &nbsp;&nbsp;sist\\u00eamica por parte do profissional de compras. O ambiente est\\u00e1 mais &nbsp;&nbsp;complexo e teremos um aprofundamento da crise &nbsp;&nbsp;econ\\u00f4mica que impactar\\u00e1 os consumidores e os resultados da empresa.\\n&lt;\\\/p&gt;\\n&lt;p&gt;\\u00c9 o momento de proteger o caixa, mas com m\\u00e9todo e s\\u00e3o abordados oito passos &nbsp;&nbsp;para lidar com essa situa\\u00e7\\u00e3o como simplificar, rentabilizar, re-precificar, &nbsp;&nbsp;promocionar, competitividade\\\/imagem de pre\\u00e7o, categorias, fabricantes e &nbsp;&nbsp;estoque.&lt;\\\/p&gt;\\n&lt;p&gt;Este epis\\u00f3dio foi extra\\u00eddo do nosso webinar e se voc\\u00ea preferir pode acessar o video no nosso canal no Youtube no link https:\\\/\\\/youtu.be\\\/2hAwAPtMWyM&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;23 de June de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Gestores-de-compras-da-nova-dcada---Como-acelerar-e-melhorar-resultados-em-um-ambiente-turbulento-eefco4&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/14184644\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2020-4-23%2F75981526-44100-2-905eec8cbce37.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:19:14&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;848002f2c286dcc40844ef7036fba2b8&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-17&quot;:{&quot;title&quot;:&quot;Estrat\\u00e9gias de Pricing durante e p\\u00f3s pandemia: como se reinventar?&quot;,&quot;description&quot;:&quot;&lt;p&gt;Em um mundo de crise econ\\u00f4mica, como a atual ocasionada pela pandemia do COVID-19, o que o varejo pode esperar no curto e m\\u00e9dio prazo quanto \\u00e0s pr\\u00e1ticas de pricing? Como se reinventar para otimizar as vendas, analisando a competitividade das suas ofertas? &nbsp;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Neste webinar abordamos os seguintes t\\u00f3picos: &#8211; Impactos da COVID-19 no mercado de consumo;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&#8211; Assertividade nos movimentos de pre\\u00e7o; &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&#8211; Ajustes no portf\\u00f3lio; &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&#8211; Efici\\u00eancia na execu\\u00e7\\u00e3o promocional;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&#8211; Troca de marcas pelo consumidor\\\/shopper &nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Temos a presen\\u00e7a de:&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&#8211; Oleg\\u00e1rio Ara\\u00fajo &#8211; Cofundador da in360, empresa com foco em transformar informa\\u00e7\\u00f5es em a\\u00e7\\u00f5es para alavancar resultados. &nbsp;&#8211; Roberto Butrague\\u00f1o &#8211; Diretor de atendimento ao varejo e e-commerce na Nielsen Brasil, empresa onde atua h\\u00e1 18 anos. Recentemente, liderou a \\u00e1rea de Retail no Vietn\\u00e3, trazendo experi\\u00eancias de pa\\u00edses desenvolvidos e em desenvolvimento. Tamb\\u00e9m \\u00e9 membro do Board Global de Varejo, da Nielsen.&lt;\\\/p&gt;\\n&lt;p&gt;Voc\\u00ea pode tamb\\u00e9m ver em video com as apresenta\\u00e7\\u00f5es do Roberto em nosso canal no Youtube: https:\\\/\\\/youtu.be\\\/rM9VbLRxHdo&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;21 de June de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Estratgias-de-Pricing-durante-e-ps-pandemia-como-se-reinventar-efnl6l&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/15504021\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2020-5-21%2F84142120-44100-2-0cfc6aa387bea.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:06:19&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;97f787c9b7bdf59bcd4ce829b47f6305&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-18&quot;:{&quot;title&quot;:&quot;Como o pequeno varejo alimentar brasileiro pode superar os desafios e sobreviver?&quot;,&quot;description&quot;:&quot;&lt;p&gt;O &nbsp;&nbsp;forte crescimento das grandes organiza\\u00e7\\u00f5es faz com que diversos analistas &nbsp;&nbsp;vaticinem o fim do pequeno varejo alimentar no Brasil e um dos principais &nbsp;&nbsp;argumentos trazido por eles \\u00e9 de que o forte crescimento das grandes &nbsp;&nbsp;organiza\\u00e7\\u00f5es estaria, aos poucos, asfixiando os pequenos neg\\u00f3cios, uma vez &nbsp;&nbsp;que &#8211; por raz\\u00f5es diversas &#8211; esses varejos n\\u00e3o conseguem reagir ao ass\\u00e9dio de &nbsp;&nbsp;grupos profissionalmente preparados e capitalizados para financiar sua &nbsp;&nbsp;expans\\u00e3o.&lt;\\\/p&gt;\\n&lt;p&gt;A resist\\u00eancia na ado\\u00e7\\u00e3o de novas tecnologias por parte dos pequenos &nbsp;&nbsp;varejistas tamb\\u00e9m tem sido usada como raz\\u00e3o para dificultar sua &nbsp;&nbsp;sobreviv\\u00eancia, ent\\u00e3o, por quais raz\\u00f5es o pequeno varejo alimentar &nbsp;&nbsp;sobrevive?&lt;\\\/p&gt;\\n&lt;p&gt;Para entender essa e outras mundan\\u00e7as do setor, convidamos alguns especialistas &nbsp;&nbsp;no assunto:&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Nelson Barrizzelli&lt;\\\/strong&gt; \\u2013 Economista, Mestre e Doutor com especializa\\u00e7\\u00e3o em &nbsp;&nbsp;Marketing e Finan\\u00e7as, Coordenador de projetos da FIA &#8211; Funda\\u00e7\\u00e3o Instituto de &nbsp;&nbsp;Administra\\u00e7\\u00e3o, Consultor da APAS, ABAD e ABRAFARMA e outras 9 Entidades de &nbsp;&nbsp;Classe;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Gilmario Cavalcante&lt;\\\/strong&gt; \\u2013 Administrador de Empresas, com P\\u00f3s-gradua\\u00e7\\u00e3o em &nbsp;&nbsp;Marketing, MBA em Marketing, Gest\\u00e3o Estrat\\u00e9gica de Neg\\u00f3cios e Estrat\\u00e9gia e &nbsp;&nbsp;Gest\\u00e3o de Varejo. Desde 1987, atua no mercado brasileiro, exercendo &nbsp;&nbsp;atividades nas \\u00e1reas de Vendas, Compras, Marketing e Opera\\u00e7\\u00f5es, na ind\\u00fastria &nbsp;&nbsp;de bens de consumo, bens dur\\u00e1veis, farmac\\u00eautico, varejo e atacado;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;J.D Barral &lt;\\\/strong&gt;&#8211; Profissional com mais de 35 anos de Varejo, com passagens por &nbsp;&nbsp;Empresas,como Paes Mendon\\u00e7a, Millo&#8217;s, GPA, Assai e Sonda, tendo exercido &nbsp;&nbsp;cargos de Diretor, Diretor Geral e Presidente(CEO). Atualmente membro de 08 &nbsp;&nbsp;Conselhos de Administra\\u00e7\\u00e3o (Lopes Supermercados, Hope Langerie, Bebidas Poty, &nbsp;&nbsp;PifPaf, Carta Fabril, Grupo Barcelos, DM Card e Diadema Embalagens &nbsp;&nbsp;Flexiveis). Al\\u00e9m de Membro, preside o Conselho do Lopes Supermercado e &nbsp;&nbsp;Coordena o Conselho Da Hope Langerie;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Geraldo Aniceto&lt;\\\/strong&gt; &#8211; 25 anos de experi\\u00eancia em supermercado de pequeno porte; &nbsp;&nbsp;Propriet\\u00e1rio do Supermercado S\\u00e3o Sebasti\\u00e3o, Barra Mansa, R.J; S\\u00f3cio da &nbsp;&nbsp;incubadora de startup Allcateia.co; Idealizador do Aplicativo Octopo &nbsp;&nbsp;destinado a fazer An\\u00e1lise de Conformidade e Performance de Opera\\u00e7\\u00f5es de &nbsp;&nbsp;Supermercados; Idealizador do Portal figurafiscal.com.br que d\\u00e1 suporte &nbsp;&nbsp;Tribut\\u00e1rio para o setor Varejista.&lt;\\\/p&gt;\\n&lt;p&gt;Este epis\\u00f3dio foi extra\\u00eddo do nosso webinar e se voc\\u00ea preferir pode acessar o video no nosso canal no Youtube no link https:\\\/\\\/youtu.be\\\/umEsuQv_RYo&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;16 de June de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Como-o-pequeno-varejo-alimentar-brasileiro-pode-superar-os-desafios-e-sobreviver-eefcmc&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/14184588\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2020-4-23%2F75981501-44100-2-2015f6876ed29.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;01:17:26&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;b83e016c439d19a341176839e5bea479&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-19&quot;:{&quot;title&quot;:&quot;Os desafios dos gestores de compras nesta nova d\\u00e9cada&quot;,&quot;description&quot;:&quot;&lt;p&gt;Os &nbsp;&nbsp;gestores de compras est\\u00e3o sob press\\u00e3o, e precisam ter uma perspectiva &nbsp;&nbsp;sist\\u00eamica, compreens\\u00e3o das tend\\u00eancias, vis\\u00e3o financeira dos resultados, atuar &nbsp;&nbsp;para simplificar a opera\\u00e7\\u00e3o e ter melhores resultados, estar muito bem &nbsp;&nbsp;preparados para as negocia\\u00e7\\u00f5es, compreender claramente os impactos das suas &nbsp;&nbsp;atividades na qualidade dos dados e na execu\\u00e7\\u00e3o nas lojas. Esses s\\u00e3o alguns &nbsp;&nbsp;fatores cr\\u00edticos para o sucesso que o gestor de compras precisa priorizar &nbsp;&nbsp;nesta nova d\\u00e9cada.&lt;\\\/p&gt;\\n&lt;p&gt;Neste primeiro webin\\u00e1rio da s\\u00e9rie contaremos com :&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;&lt;strong&gt;Oleg\\u00e1rio Ara\\u00fajo&lt;\\\/strong&gt; &#8211; Cofundador da In360, empresa focada em transforma\\u00e7\\u00f5es &nbsp;&nbsp;informa\\u00e7\\u00f5es em a\\u00e7\\u00f5es para alavancar resultados&lt;\\\/li&gt;\\n&lt;li&gt;&lt;strong&gt;Leila Okumura&lt;\\\/strong&gt; \\u2013 Cofundadora da Local.e, uma plataforma digital para &nbsp;&nbsp;ajudar varejistas na descoberta de novos produtos.&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;Este epis\\u00f3dio foi extra\\u00eddo do nosso webinar e se voc\\u00ea preferir pode acessar o video no nosso canal no Youtube no link https:\\\/\\\/youtu.be\\\/bwTELybp4AQ&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;9 de June de 2020&quot;,&quot;link&quot;:&quot;https:\\\/\\\/podcasters.spotify.com\\\/pod\\\/show\\\/in360\\\/episodes\\\/Os-desafios-dos-gestores-de-compras-nesta-nova-dcada-eefcjs&quot;,&quot;src&quot;:&quot;https:\\\/\\\/anchor.fm\\\/s\\\/129b3860\\\/podcast\\\/play\\\/14184508\\\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2020-4-23%2F75981099-44100-2-37cab6c3d84c3.mp3&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg&quot;,&quot;mediatype&quot;:&quot;audio&quot;,&quot;duration&quot;:&quot;50:32&quot;,&quot;featured_id&quot;:199,&quot;key&quot;:&quot;a4299dfef54cd939b1bf401bb18d46d3&quot;,&quot;fset&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w&quot;,&quot;fratio&quot;:1},&quot;ppe-6025-20&quot;:{&quot;title&quot;:&quot;Omnicanalidade, a unifica\\u00e7\\u00e3o dos canais de venda e de comunica\\u00e7\\u00e3o&quot;,&quot;description&quot;:&quot;&lt;p&gt;O entrevistado neste epis\\u00f3dio \\u00e9 o Eduardo Fregonesi, &nbsp;CEO da Synapcom, empresa que oferece uma solu\\u00e7\\u00e3o completa e integrada no desenvolvimento e opera\\u00e7\\u00e3o do e-commerce para ind\\u00fastrias que tem como objetivo vender diretamente para o consumidor (DTC \\u2013 Direct To Consumer).&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Nesta entrevista, o Eduardo aborda quest\\u00f5es da omnicanalidade, \\u00faltima milha (last mile), dark store, a unifica\\u00e7\\u00e3o dos canais de venda e de comunica\\u00e7\\u00e3o, passando inclusive pelos aprendizados com a COVID-19 e a necessidade da mudan\\u00e7a cultural.&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Intelig\\u00eancia360&quot;,&quot;date&quot;:&quot;9 de June de 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https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/imagem_podcast-75x75.png 75w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/imagem_podcast-85x85.png 85w, https:\\\/\\\/in360.com.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/imagem_podcast-80x80.png 80w&quot;,&quot;display&quot;:&quot;&quot;,&quot;hddesc&quot;:0,&quot;hdfeat&quot;:0,&quot;oricov&quot;:&quot;https:\\\/\\\/d3t3ozftmdmh3i.cloudfront.net\\\/production\\\/podcast_uploaded\\\/3021624\\\/3021624-1589231459607-7f26be8dfdced.jpg&quot;,&quot;elength&quot;:18}},&quot;rdata&quot;:{&quot;permalink&quot;:&quot;https:\\\/\\\/in360.com.br\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/192&quot;,&quot;fprint&quot;:&quot;d0af09cfea29f2a80c747527cd4622d9&quot;,&quot;from&quot;:&quot;feedurl&quot;,&quot;elen&quot;:18,&quot;eunit&quot;:&quot;&quot;,&quot;teaser&quot;:&quot;&quot;,&quot;title&quot;:&quot;inteligencia360&quot;}}\"><div class=\"pp-podcast__wrapper\"><div class=\"pp-podcast__info pod-info\"><div class=\"pod-info__header pod-header\"><div class=\"pod-header__image\"><div class=\"pod-header__image-wrapper\"><img decoding=\"async\" class=\"podcast-cover-image\" src=\"https:\/\/in360.com.br\/wp-content\/uploads\/2023\/01\/imagem_podcast.png\" srcset=\"https:\/\/in360.com.br\/wp-content\/uploads\/2023\/01\/imagem_podcast.png 300w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/01\/imagem_podcast-150x150.png 150w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/01\/imagem_podcast-146x146.png 146w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/01\/imagem_podcast-50x50.png 50w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/01\/imagem_podcast-75x75.png 75w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/01\/imagem_podcast-85x85.png 85w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/01\/imagem_podcast-80x80.png 80w\" sizes=\"(max-width: 640px) 100vw, 25vw\" alt=\"inteligencia360\"><\/div><span class=\"pod-header__image-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><div class=\"pod-header__items pod-items\"><div class=\"pod-items__title\">inteligencia360<\/div><div class=\"pod-items__desc\"><p>Podcast especializado com dicas sobre o varejo para o mercado de drogarias e supermercados.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"pp-podcast__content pod-content\"><div class=\"pp-podcast__single\"><div class=\"pp-podcast__player\"><div class=\"pp-player-episode\"><audio id=\"pp-podcast-6025-player\" preload=\"metadata\" class=\"pp-podcast-episode\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/129b3860\/podcast\/play\/61612868\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-11-3%2F1f4a2c39-a9c1-ecc4-247f-e1b6826e3f21.mp3\" \/><\/audio><\/div><\/div><div class=\"pod-content__episode episode-single\"><button class=\"episode-single__close\" aria-expanded=\"false\" aria-label=\"Close Single Episode\"><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><\/span><\/button><div class=\"episode-single__wrapper\"><div class=\"episode-single__header\"><div class=\"episode-single__title\">GEST\u00c3O DE NEG\u00d3CIOS: sete vari\u00e1veis que todo l\u00edder deve priorizar<\/div><div class=\"episode-single__author\"><span class=\"byname\">by<\/span><span class=\"single-author\">Intelig\u00eancia360<\/span><\/div><\/div><div class=\"episode-single__description\"><p>Vamos abordar sete vari\u00e1veis que todo neg\u00f3cio deve colocar como prioridade. &nbsp;<\/p><p>Junte-se a n\u00f3s e vamos conversar sobre os pontos mais importantes na gest\u00e3o de qualquer neg\u00f3cio, com base no livro Gest\u00e3o de Neg\u00f3cios: Uma abordagem pr\u00e1tica (Editora Anagrama), de Juedir Teixeira, escrito em co-autoria com Renato Guedes, M\u00f4nica Simas e Anderson Danne, entre outros. &nbsp;<\/p><p>Ap\u00f3s participar de v\u00e1rios eventos de varejo, inclusive a NRF 2022, e observar diversas tecnologias, tend\u00eancias e inova\u00e7\u00f5es, o autor teve a ideia de produzir a obra com uma pergunta principal em mente: \u201cComo utilizar tudo isto?\u201d. Da\u00ed veio a percep\u00e7\u00e3o de que \u00e9 imposs\u00edvel, sem antes saber resolver os problemas b\u00e1sicos na gest\u00e3o de seu neg\u00f3cio. &nbsp;<\/p><p>A proposta \u00e9 explicar de maneira pr\u00e1tica as vari\u00e1veis b\u00e1sicas mais importantes que os gestores precisam dominar, antes de partir para outros assuntos ou solu\u00e7\u00f5es mais complexas, ou seja, o simples bem feito \u00e9 sempre a melhor op\u00e7\u00e3o, antes de partir para ferramentas e t\u00e9cnicas mais sofisticadas e at\u00e9 mesmo inovadoras. &nbsp;<\/p><p>Nossos convidados: &nbsp;&nbsp;<\/p><p>Juedir Teixeira PhD em Administra\u00e7\u00e3o e profissional com longa experi\u00eancia de mercado. \u00c9 Mestre em Gest\u00e3o Estrat\u00e9gica de Neg\u00f3cios, Doutor em administra\u00e7\u00e3o, professor da FGV e de outras universidades, e tamb\u00e9m autor do livro Gest\u00e3o Estrat\u00e9gica de Neg\u00f3cios: M\u00e9trica de avalia\u00e7\u00e3o de Desempenho Organizacional\u201d. &nbsp;&nbsp;<\/p><p>Renato Guedes, Mestre em Gest\u00e3o Estrat\u00e9gica de Neg\u00f3cios e MBA em Gest\u00e3o de Varejo, profissional com vasta experi\u00eancia em Marketing e tamb\u00e9m palestrante e consultor nas \u00e1reas de Marketing, Comunica\u00e7\u00e3o e Endomarketing, Docente na Universidade Est\u00e1cio, C\u00e2ndido Mendes e Unigranrio. &nbsp;<\/p><p>Oleg\u00e1rio Ara\u00fajo, s\u00f3cio fundador da intelig\u00eancia360 e pesquisador do FGVcev.<\/p><\/div><\/div><div class=\"ppjs__img-wrapper \"><div class=\"ppjs__img-btn-cover\"><img decoding=\"async\" class=\"ppjs__img-btn\" src=\"https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-768x768.jpg\" srcset=\"https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-768x768.jpg 768w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-300x300.jpg 300w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-1024x1024.jpg 1024w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-150x150.jpg 150w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-1536x1536.jpg 1536w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-2048x2048.jpg 2048w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-146x146.jpg 146w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-50x50.jpg 50w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-75x75.jpg 75w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-85x85.jpg 85w, https:\/\/in360.com.br\/wp-content\/uploads\/2023\/04\/3021624-1589231459607-7f26be8dfdced-80x80.jpg 80w\" sizes=\"(max-width: 640px) 100vw, 300px\" alt=\"GEST\u00c3O DE NEG\u00d3CIOS: sete vari\u00e1veis que todo l\u00edder deve priorizar\"><\/div><span class=\"ppjs__img-btn-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><\/div><\/div><div class=\"pod-content__list episode-list\"><div class=\"episode-list__search\"><label class=\"label-episode-search\"><span class=\"ppjs__offscreen\">Search Episodes<\/span><input type=\"text\" placeholder=\"Search Episodes\" title=\"Search Podcast Episodes\"\/><\/label><span class=\"episode-list__search-icon\"><svg class=\"icon icon-pp-search\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-search\" xlink:href=\"#icon-pp-search\"><\/use><\/svg><\/span><button class=\"episode-list__clear-search pod-button\"><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><span class=\"ppjs__offscreen\">Clear Search<\/span><\/button><\/div><div class=\"episode-list__wrapper\">\n<div id=\"ppe-6025-1\" class=\"episode-list__entry pod-entry\" data-search-term=\"gest\u00c3o de neg\u00d3cios: sete vari\u00e1veis que todo l\u00edder deve priorizar\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/GESTO-DE-NEGCIOS-sete-variveis-que-todo-lder-deve-priorizar-e1rmpc4\">GEST\u00c3O DE NEG\u00d3CIOS: sete vari\u00e1veis que todo l\u00edder deve priorizar<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">3 de December de 2022<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6025-2\" class=\"episode-list__entry pod-entry\" data-search-term=\"programa de relacionamento: o que \u00e9 essencial a \u00e1rea comercial saber?\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/Programa-de-relacionamento-O-que--essencial-a-rea-comercial-saber-e1g68rl\">Programa de relacionamento: O que \u00e9 essencial a \u00e1rea comercial saber?<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">29 de March de 2022<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6025-3\" class=\"episode-list__entry pod-entry\" data-search-term=\"o varejo orientado por dados\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/O-varejo-orientado-por-dados-e1g68o4\">O varejo orientado por dados<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">24 de March de 2022<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6025-4\" class=\"episode-list__entry pod-entry\" data-search-term=\"inteligencia de mercado: o que \u00e9 essencial no varejo farma\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/Inteligencia-de-mercado-o-que--essencial-no-varejo-farma-e18mbg1\">Inteligencia de mercado: o que \u00e9 essencial no varejo farma<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">12 de October de 2021<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6025-5\" class=\"episode-list__entry pod-entry\" data-search-term=\"desperd\u00cdcio de alimentos &#8211; o desafio operacional do varejo\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/DESPERDCIO-DE-ALIMENTOS---O-Desafio-operacional-do-varejo-e16mg67\">DESPERD\u00cdCIO DE ALIMENTOS &#8211; O Desafio operacional do varejo<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">31 de August de 2021<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6025-6\" class=\"episode-list__entry pod-entry\" data-search-term=\"a loja perfeita: como se comunicar melhor para vender mais\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/A-loja-perfeita-como-se-comunicar-melhor-para-vender-mais-e15b1ca\">A loja perfeita: como se comunicar melhor para vender mais<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">3 de August de 2021<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6025-7\" class=\"episode-list__entry pod-entry\" data-search-term=\"varejo farma: o papel do comportamento do consumidor na defini\u00e7\u00e3o do mix\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/VAREJO-FARMA-o-papel-do-comportamento-do-consumidor-na-definio-do-mix-e13g2p1\">VAREJO FARMA: o papel do comportamento do consumidor na defini\u00e7\u00e3o do mix<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">26 de June de 2021<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6025-8\" class=\"episode-list__entry pod-entry\" data-search-term=\"papel e desafios do trade no varejo\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/Papel-e-desafios-do-trade-no-varejo-ev4b1p\">Papel e desafios do trade no varejo<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">18 de April de 2021<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6025-9\" class=\"episode-list__entry pod-entry\" data-search-term=\"como a gest\u00e3o de dados aumenta o lucro\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/Como-a-gesto-de-dados-aumenta-o-lucro-esm463\">Como a gest\u00e3o de dados aumenta o lucro<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">15 de March de 2021<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div id=\"ppe-6025-10\" class=\"episode-list__entry pod-entry\" data-search-term=\"a tr\u00edade da gest\u00e3o no varejo\">\n\t<div class=\"pod-entry__wrapper\">\n\t\t<div class=\"pod-entry__content\">\n\t\t\t<div class=\"pod-entry__title\">\n\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/in360\/episodes\/A-trade-da-gesto-no-varejo-eij7k0\">A tr\u00edade da gest\u00e3o no varejo<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"pod-entry__date\">25 de August de 2020<\/div>\n\t\t\t\t\t\t\t<div class=\"pod-entry__author\">Intelig\u00eancia360<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"lm-button-wrapper\"><button class=\"episode-list__load-more\"><span>Load More<\/span><\/button><\/div><div class=\"episode-list__search-results episode-search\"><span 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